-
The Cookieless Future Is Not Just About Cookies
Digital marketing measurement and targeting are dependent on the ability to identify users through direct and indirect identifiers. Indirect identifiers consist of third-party cookie IDs, IP addresses, and device fingerprints and are leveraged by marketers to identify users across websites to serve personalized ads or gauge the success of marketing campaigns. Users who engage further…
-
Carbon Impact of Digital Marketing
The internet has become central to human existence in the past two decades. It has enabled new ways of entertaining, communicating, finding inspiration, and navigating our world. Tools like Google Maps, Facebook, Snapchat, or Youtube that do these jobs would not be possible without advertising. Just as we have become dependent on the web, the…
-
The Outdoor Industry and Web3
The Outdoor Industry often moves slowly to adopt new technologies. This has been apparent when looking at the adoption of blockchain-enabled technologies that make up the world of Web3. Let’s take a look at some of its first movers in Web3. What is Web 3.0? 🌐 To better understand the third iteration of the internet…